Eatpol Nova

What should your brand launch next?

AI-generated new product ideas for food brands — each built from winning market trends and paired with a consumer study to validate it.

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Free to start · no product or brief needed yet

821 products indexed GDPR compliant 86 markets of trend data
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Your validation study · draft

Your concepts are on their way to your inbox.

We've emailed you all your product concepts, ready to share with your team. Next: a 30-minute call to design how we validate them with real consumers.

Design your study with Jakob
30 min with our co-founder · we'll discuss your launch and design the study: how many consumers to recruit and the best research method for your product.
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Explore our solutions
See how Vox and Domus turn an idea into consumer evidence.
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What happens next
1
Check your inbox for your product concepts, ready to share with your team.
2
Book a 30-min call to discuss your launch and design the study: how many consumers, which markets and which research method.
3
We validate it with real consumers via Vox and Domus, and deliver insights in Eatpol Studio.
How it works

From a blank page to a product idea you can validate

Most food brands struggle to translate big market trends — protein, fiber, gut health — into the right product for their portfolio. Nova does it from evidence, in minutes.

1

Tell us your brand or category

No brief, no finished product. Just your brand name, category, or the portfolio you want to grow.

2

We match it to winning products + trends

Our AI queries 821 products from 10 award and innovation programmes, plus live market-trend data for your category and markets.

3

Get an idea + a study to prove it

You receive concrete new product ideas and a ready-to-run consumer study (Vox + Domus) to validate the winner before you invest.

Why start NPD from winning products, not a blank page

Roughly three in four food launches fail within their first year. The pattern behind the survivors is rarely a brand-new trend — it's a proven macro-trend, adapted early to the right category. High-protein, fiber and gut health, GLP-1-friendly portions, and plant-forward formats are reshaping shelves in 2026.

Nova starts your new product development from what consumers already reward: award-winning launches, retailer innovation, and category growth. Instead of guessing which food trend to chase, you get a specific product direction that fits your portfolio — and a plan to validate it with real consumers before development spend.

821
Products Nova can cite
10
Award and innovation programmes
21
Product categories covered
86
Countries of market-trend data

Nova draws on 821 products from 10 award and innovation programmes. 497 of them carry a named award; the rest are innovation-showcase entries. The Observatory lets you explore the 529 we have label imagery for.

Background reading: why stated intent doesn’t predict what people buy  ·  what a consumer insight actually is

The Observatory

Step inside the design DNA of winning food.

Nova draws on 821 products from 10 award and innovation programmes. The Observatory lets you explore the 529 we have label imagery for — on a single sphere, with palette, typography, material, format, mood and motifs broken down for every pack, so you can see what wins in your category before you brief a concept. No email needed.

529 products with label imagery · 21 categories · full-screen
2026 trends

Food product trends shaping 2026

The five macro-trends driving new food product development in 2026 — and the ones Nova maps to your category before proposing an idea.

01 High-protein, everywhere

Protein claims are moving out of sports nutrition into everyday snacks, bakery, dairy and drinks. In 2026 the opportunity is credible protein in formats people already love, not another shake.

02 Fiber & gut health

Fiber fortification and microbiome-friendly ingredients — prebiotics, fermented foods, postbiotics — go mainstream as consumers link gut health to mood, immunity and metabolism.

03 GLP-1-friendly formats

With GLP-1 weight-loss medications reshaping appetite, 2026 rewards smaller portions, high-protein and high-fiber recipes, and satiety-focused products designed for the way these consumers now eat.

04 Plant-forward, not just plant-based

The winning plant products in 2026 lead with taste and whole-food ingredients — vegetable-led and blended formats — rather than imitating meat. Positioning shifts from substitute to genuinely better.

05 Functional & food-as-health

Added functional benefits — cognitive focus, immunity, hormonal and women's health — with credible, evidence-backed claims become a primary reason to buy, not a side note on the pack.

FAQ

What to launch in 2026 — answered

What food product should I launch in 2026?

The strongest 2026 launch opportunities adapt proven macro-trends — high-protein, fiber and gut health, GLP-1-friendly portions, plant-forward formats — to your specific category and portfolio gap. Eatpol Nova analyzes your brand against 821 products from 10 award and innovation programmes and proposes concrete ideas that fill a white space you can own, then designs a study to validate it before you invest in development.

How do I find food trends for new product development?

Reliable NPD trend signals come from what consumers actually reward at shelf: award-winning launches, retailer innovation, and category growth data. Nova draws on 821 products from 10 global award and innovation programmes — 497 of them carry a named award, the rest are innovation-showcase entries — plus live market-trend data from 86 countries, and matches them to your category, so you start ideation from evidence rather than a blank page. The Observatory lets you explore the 529 of those products we have label imagery for.

How does Eatpol Nova work?

You tell Nova what you make, where you sell, and (optionally) your website. Nova matches that against 821 products from 10 award and innovation programmes and live market trends, then proposes new product ideas tailored to your portfolio. Each idea comes with a ready-to-run consumer-research study design (Vox interviews and Domus in-home tests) so you can validate it with real consumers.

How is this different from a trend report?

A trend report tells you what is growing. Nova turns trends into a specific product idea for your brand and then gives you a validation plan — the study you would run to prove consumers want it. It is built for action, not just reading.

What are the biggest food product trends for 2026?

The five food product trends shaping 2026 are: (1) high-protein across everyday formats, not just sports nutrition; (2) fiber and gut health, including prebiotics and fermented foods; (3) GLP-1-friendly products with smaller portions and high protein and fiber; (4) plant-forward formats that lead with taste and whole foods rather than imitating meat; and (5) functional “food as health” with credible cognitive, immunity and women's-health claims. Nova maps these trends to your specific category and proposes a product idea you can validate with real consumers.

What is the Eatpol Observatory?

The Observatory is an interactive sphere of 529 food and drink products that you can explore from inside Eatpol Nova, free and without giving us an email. It is the subset of Nova’s 821-product library that we have label imagery for. Every product is broken down into its design DNA — colour palette, typography, material, format, mood and motifs — so you can see what winning packaging in your category actually looks like before you brief a single concept.

Find your next product in two minutes

Start with your brand or category. We'll do the rest — idea, white space, and a study to prove it.