The passionate innovators driving the future of product testing
Michele, a Ph.D. in AI and computer vision from Wageningen University, developed software to measure eating behavior from video—tracking bites and chews, under Guido Camps' supervision.
Partnering with Wageningen Impact Catalyst, the technology evolved to tackle a major industry problem: 85% of food product launches fail, costing billions.
In fall 2025, Jakob and Simbiat joined the team, bringing Eatpol to market as a consumer testing service that delivers real-world insights straight from people’s kitchens.
Based in Wageningen, the Netherlands, Eatpol helps leading food brands understand their consumers better and launch products people love.
Meet the visionary leaders building the future of AI-powered consumer testing
Founder, Director
Product Development
Michele is leveraging AI and computer vision to drive full-stack product development that captures real consumer behavior. Expert in AI-driven solutions for food innovation, combining research and technology to make product launches more effective and data-driven.
Co-Founder
Marketing and Consumer Insights
Simbiat is a food scientist, nutritionist, and consumer behavior expert with advanced degrees from Maastricht University and the University of Edinburgh. She leads Eatpol's strategy, turning scientific insights into practical, sustainable, and healthier food solutions.
Co-Founder
Business development and Sales
Jakob is driving growth, commercial strategy, and product-market fit for food and CPG brands. With a background in business development, sales, and marketing, he turns ideas into traction and scalable results.
Industry experts and thought leaders guiding our strategic direction
Advisory Board Member
Guido, Associate Professor at Wageningen University, is Eatpol's scientific advisor, applying AI to capture real consumer behavior for smarter product launches.
Advisory Board Member
We are expanding our advisory board with distinguished experts in food science, consumer behavior, and sustainable nutrition. Stay tuned for announcements.
Advisory Board Member
We are expanding our advisory board with distinguished experts in food science, consumer behavior, and sustainable nutrition. Stay tuned for announcements.
Work with our team to bring real consumer insights into your product development process.
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