Launch products
people love

Test with real consumers in their homes. Get actionable insights in 2 weeks.

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Spin-off from Wageningen University & Research

Product failure rate

Why most product launches fail

85% of new food products fail within 2 years (Forbes). Not because the products are bad—but because they were tested in the wrong place, with the wrong tools.

Sensory booths are sterile rooms where participants “evaluate”—not eat. They aren't cooking for their family or deciding what to buy. They circle a number on a questionnaire, collect their payment, and leave.

That 1–10 taste score? It tells you what people rate. Not what they buy. Not what they feel. Not why they reach for your competitor’s product instead.

Real food decisions happen in kitchens, with emotions, in chaos. If you aren't testing there, you aren't really testing.

Sterile sensory booth — the old way Sensory booths
Manual product evaluation questionnaire with a 1-10 rating scale Manual questionnaires
There is a better way
The new standard

From losing market share to brand loyalty

Real consumer feedback from your target customer's kitchen, directly to your dashboard. Test, iterate, and launch with confidence.

Be in the 15% that succeed.
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Our Method Eatpol testing methodology — preparation, cooking, eating, storage
Explore Solutions
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Brief

Define your goals, target consumers, and products to test

Recruit

We find and screen consumers from your target audience

Test in-home

Consumers test your product in their own kitchen, on video

AI Analysis

Emotions, behavior, and friction points analyzed automatically

Dashboard

Results, recommendations, and insights in Eatpol Studio

What you get

Insights for every team in 2 weeks

A single in-home study delivers the evidence R&D, Marketing, and Business need — from kickoff to results in your dashboard.

R&D & Insights

Understand the real consumer experience

Go beyond sensory scores. See how people actually prepare, cook, eat, and store your product — and what they feel while doing it.

  • AI consumer behavior tracking from in-home video
  • Friction points traditional surveys miss
  • Prioritized product improvement recommendations
  • Behavioral evidence over stated preference
Marketing

Sharpen your positioning with real data

Know why consumers pick your product off the shelf — and what words they use to describe it. Build messaging that resonates.

  • Purchase drivers at the point of sale
  • Brand perception & competitive benchmarking
  • Consumer language for authentic copy
  • Validated claims backed by behavior data
Business

Launch faster with less risk

Get a clear go / no-go signal before committing to production. Cut months off your timeline with evidence-based decisions.

  • Results in 2 weeks, not months
  • Reduced launch failure risk with real-world data
  • Side-by-side competitor benchmarking
  • Iterate 10x faster than legacy methods

Every failed launch costs months and millions

Replace opinion and assumption with real consumer behavior evidence. Find the issues before your customers do.

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Privacy & Ethics

Your trust is our foundation. We handle data with the highest standards of privacy, security, and transparency.

Lawful basis

Consent-based data collection with clear purposes; opt-out at any time.

Security

Encrypted storage, strict access controls, and time-bound retention policies.

Transparency

Participants see what is collected, why, and how it's used. Read our Privacy Policy.

FAQs

How is privacy handled?

Faces are auto-masked in videos; we store de-identified signals only and comply with GDPR. A Data Processing Agreement (DPA) is available on request.

Do we need special hardware?

No — testers use their own phones. We provide simple setup guidance inside the app.

How fast are results?

From kickoff to results in 2 weeks. Consumer interviews (Vox) can be completed in as little as 2 days. In-home product testing (Domus) runs in parallel. Results appear in your Eatpol Studio dashboard as soon as testing wraps.

Can we compare against competitors?

Yes — include one or multiple competitor SKUs. We report relative performance and key drivers.

What if samples require cooking?

We capture preparation steps to connect outcomes with real-world usage and identify friction.

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