5 Signs Your Product Will Succeed (Or Fail) at Launch
Learn the early warning signs that predict product success or failure. These behavioral indicators from in-home testing can save you from costly mistakes.
After analyzing thousands of hours of in-home consumer testing footage, we've identified five key behavioral indicators that consistently predict whether a product will succeed or fail in market.
1. Preparation Hesitation
When consumers struggle to understand how to prepare your product, or show confusion about cooking times and methods, it's a red flag. Products that require extensive instruction rarely become repeat purchases.
2. The "First Bite" Reaction
Genuine emotional responses happen within the first few seconds of tasting. AI-detected positive expressions correlate strongly with purchase intent and word-of-mouth recommendations.
3. Portion Completion Rate
Do people finish the product or leave significant portions uneaten? This simple metric is one of the strongest predictors of repurchase behavior.
4. Storage and Reuse Behavior
How consumers store leftovers reveals their true perception of product quality and value. Products stored prominently get used again; those hidden away are often forgotten.
5. Unsolicited Sharing
When people naturally share the product with family members or mention wanting to tell friends about it, you've created something special. This organic advocacy is the holy grail of product development.
Want to know how your product measures up? Request your free test today.