Most products are tested in sensory booths, artificial settings that ignore real-life use. In these environments, testers may give false feedback, get paid, and move on, without reflecting actual behavior. Why risk your product launch on feedback that never reflects how people use your product?
Capture how consumers prepare your product at home
Track cooking methods and techniques in real kitchens
Analyze emotions, consumption patterns, and food preferences
Understand how consumers store and preserve products
We conduct qualitative interviews at point-of-sale to uncover purchase drivers, decision dynamics, and shelf visibility. This pre-purchase insight shapes what we test in homes.
Participants record their complete consumption journey—from package opening to storage. Our AI analyzes expressions, voice, and behaviors to reveal what traditional surveys miss.
Receive clear, ranked recommendations in 5-10 business days. Our approach, validated by Wageningen University, lets you test 10-15 iterations vs competitors' 1-2.
Find issues before you invest. Replace opinion and assumption with consumer behavior evidence. Launch products people love.
Request a free testCut time‑to‑decision with clear behaviorals evidence.
Identify tweaks that lift purchase intent. Sharpen your message to the customer.
Reveal product issues and usage errors before they reach stores.
Faces are auto‑masked in videos; we store de‑identified signals only and comply with GDPR. A Data Processing Agreement (DPA) is available on request.
No—testers use their own phones. We provide simple setup guidance inside the app.
Typical studies deliver a report within 7-10 days after the last test is performed. Timelines depend on audience and logistics.
Yes—include one or multiple competitor SKUs. We report relative performance and key drivers.
We capture preparation steps to connect outcomes with real‑world usage and identify friction.
Consent‑based data collection with clear purposes; opt‑out at any time.
Encrypted storage, strict access controls, and time‑bound retention policies.
Participants see what is collected, why, and how it’s used. Read our Privacy Policy.
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