Food scientists, AI engineers, and business builders on a mission to eliminate failed product launches.
Michele, a Ph.D. in AI and computer vision from Wageningen University, developed software to measure eating behavior from video—tracking bites and chews, under Guido Camps’ supervision.
Partnering with Wageningen Impact Catalyst, the technology evolved to tackle a major industry problem: 85% of food product launches fail, costing billions.
In fall 2025, Jakob and Simbiat joined the team, bringing Eatpol to market as a consumer testing service that delivers real-world insights straight from people’s kitchens.
Based in Wageningen, the Netherlands, Eatpol helps leading food brands understand their consumers better and launch products people love.
Meet the people building the future of AI-powered consumer testing
Co-Founder, CEO
Michele built the AI that analyzes real eating behavior from video — the core technology behind Eatpol’s ability to predict product success before launch. His research at Wageningen University bridges computer vision and food science to give brands data they can’t get anywhere else.
Co-Founder, CCO
Jakob works directly with food brands to design testing programs that fit their launch timeline — typically delivering actionable consumer insights within 2 weeks. He brings a sharp eye for product-market fit and commercial strategy to every engagement.
Intern — Marketing
Riccardo supports Eatpol’s marketing efforts, helping to grow brand awareness and communicate the value of AI-powered consumer testing to the food industry.
Intern — Sales
Kamila supports the sales team, connecting with food brands and helping them discover how Eatpol’s consumer testing platform can de-risk their product launches.
Industry experts and thought leaders guiding our strategic direction
Advisory Board Member
Associate Professor at Wageningen University and Eatpol’s scientific advisor. Guido’s research in eating behavior and AI ensures our technology stays grounded in peer-reviewed science.
Advisor
Marketing and Consumer Insights
Food scientist, nutritionist, and consumer behavior expert with advanced degrees from Maastricht University and the University of Edinburgh. Simbiat translates scientific insights into practical, sustainable food solutions that resonate with real consumers.
The principles that guide everything we do
We prioritize the wellbeing and happiness of our employees and the satisfaction of our clients, believing meaningful impact starts with people who are healthy, motivated, and fulfilled.
We seek truth and accuracy, communicate openly, and act with transparency. We hold ourselves accountable and earn trust by being reliable and honest in everything we do.
We act proactively and take full responsibility for outcomes, pursuing bold goals with high standards and a continuous drive to improve.
85% of food product launches fail. Our team helps you beat those odds with real consumer data — before you commit to production.
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