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Brief
Define your goals, target consumers, and the products you want to put under the lens.
Eatpol puts your concept in real consumers' kitchens and turns it into the behavioral evidence you need to launch — and win the retailer meeting — in one week.
Most launches don't fail because the product is bad. They fail because nobody watched it being used.
A single instrument pointed at the only thing that predicts a launch: how real people actually use your product, at home, unscripted.
Define your goals, target consumers, and the products you want to put under the lens.
We find and screen consumers from your exact target audience — across 86 country trends.
Consumers test your product in their own kitchen, on video — behavior, emotion, intent, captured raw.
Eatpol turns thousands of real moments into the insight every team can act on — in one week.
Every winning pack from the world's food awards — decoded into color, type, format, and mood. Step inside and explore the design DNA of products that won.
Sharpen concepts and positioning with signal from real consumers — not a focus-room guess.
Turn assumptions into evidence retailers trust — behavior, emotion, and purchase intent, measured.
Launch faster with less risk, and walk into the buyer meeting holding proof, not hope.
This is what the instrument captures: a real consumer using your product in their own kitchen — unscripted, on video. No lab, no moderator, no performance. Just behavior, turned into evidence.
Traditional testing gave us a score, not a direction. Eatpol was completely different — seeing how consumers actually use our products at home gave us insights we could act on. We brought them into a retailer conversation and walked out with an extra SKU at Albert Heijn. We call it Eatpol proof.
We handle in-home data with the highest standards of privacy, security, and transparency. Faces are auto-masked; we store de-identified signals only.
Consent-based collection with clear purposes, GDPR-compliant; participants can opt out at any time.
Encrypted storage, strict access controls, and time-bound retention. A DPA is available on request.
Participants see what is collected, why, and how it's used. Read our Privacy Policy.
Every failed launch costs months and millions. Point the instrument first.
Begin the observation →